The Curious Case of B&N’s Retail Strategy October 27, 2009

I may have to wait longer to buy a nook at my local Barnes & Noble after all. B&N spokesperson Mary Ellen Keating in an email to paidContent.org:

While it’s always difficult to predict demand on a new product, and early from response from consumers is strong, Barnes & Noble expects to have nook eBook readers in stock in the majority of its stores by the peak holiday season and plans to have nook devices in stock in all of its stores by early next year.

The company does promise to put at least one demo device in each store by November 30 (not November 20 as the clerk in my branch store told me) so that you can test it in person, but if it’s not a high-volume store, don’t expect “stunning” displays. Oh, and you’ll have to order it online — much like an out-of-stock book. Ah, commerce in the digital age… it moves at the speed of light!

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